Festival campaign
Splash! Festival
6-day FOMO sprint ahead of next year's ticket sales
Results
- Total Views
- Spent of $1,700 (72%)
- eCPM
- Creator Followers
(01)
The campaign
The goal of this campaign was to generate FOMO around Splash! and drive attention toward next year's ticket sales through organic short-form content.
Despite running for only 6 days, the campaign generated strong organic reach across our creator network and kept Splash! in front of millions of people.
(02)
Top performing posts
#1280kviews
TikTok ↗- Likes
- 23.7k
- Comments
- 119
- Shares
- 1,530
- Eng.
- 10.05%
#2247kviews
TikTok ↗- Likes
- 19.1k
- Comments
- 53
- Shares
- 488
- Eng.
- 9.21%
#3242kviews
TikTok ↗- Likes
- 32.3k
- Comments
- 67
- Shares
- 1,619
- Eng.
- 15.4%
#4127kviews
TikTok ↗- Likes
- 15.9k
- Comments
- 48
- Shares
- 431
- Eng.
- 14.25%
#5100kviews
TikTok ↗- Likes
- 20.9k
- Comments
- 91
- Shares
- 690
- Eng.
- 23.99%
| # | Views | Likes | Comments | Shares | Eng. | Post |
|---|---|---|---|---|---|---|
| 01 | 280k | 23.7k | 119 | 1,530 | 10.05% | TikTok ↗ |
| 02 | 247k | 19.1k | 53 | 488 | 9.21% | TikTok ↗ |
| 03 | 242k | 32.3k | 67 | 1,619 | 15.4% | TikTok ↗ |
| 04 | 127k | 15.9k | 48 | 431 | 14.25% | TikTok ↗ |
| 05 | 100k | 20.9k | 91 | 690 | 23.99% | TikTok ↗ |
(03)
What worked
- 01
Artist clips (Ufo361, Reezy, Yung Palo & Ken Carson) drove the strongest reach.
- 02
Comparison edits, such as SSIO vs. Ken Carson, generated high engagement.
- 03
Beat drop videos delivered excellent retention.
- 04
These formats can now be built into future campaigns from day one instead of testing from scratch, making it easier to scale reach and engagement.
Ready whenyou are.
Book a quick call and we'll map out your short-form distribution plan. See you at 5AM.