Festival campaign
BeachPlease!Pre-Event
Two-week build-up campaign ahead of the festival
Results
- Total Views
- Budget (100% spent)
- eCPM
- Engagements
- 1.9M
- Likes
- 11.1K
- Comments
- 110K
- Shares
(01)
The campaign
The goal of this campaign was to build hype and FOMO in the lead-up to BeachPlease!, giving people a taste of what was about to go down.
Over a span of two weeks, the campaign generated strong organic reach across our creator network and kept the festival top-of-mind for millions of people.
(02)
Top performing posts
#12.2Mviews
TikTok ↗- Likes
- 503k
- Comments
- 2.7k
- Shares
- 24.3k
#21.6Mviews
TikTok ↗- Likes
- 280k
- Comments
- 1.1k
- Shares
- 17.7k
#31.3Mviews
TikTok ↗- Likes
- 196.1k
- Comments
- 603
- Shares
- 6.9k
#41.1Mviews
TikTok ↗- Likes
- 213.2k
- Comments
- 1.1k
- Shares
- 18.4k
#5544kviews
TikTok ↗- Likes
- 76.9k
- Comments
- 139
- Shares
- 1.6k
| # | Views | Likes | Comments | Shares | Post |
|---|---|---|---|---|---|
| 01 | 2.2M | 503k | 2.7k | 24.3k | TikTok ↗ |
| 02 | 1.6M | 280k | 1.1k | 17.7k | TikTok ↗ |
| 03 | 1.3M | 196.1k | 603 | 6.9k | TikTok ↗ |
| 04 | 1.1M | 213.2k | 1.1k | 18.4k | TikTok ↗ |
| 05 | 544k | 76.9k | 139 | 1.6k | TikTok ↗ |
(03)
What worked
- 01
Trippie Redd, Lil Tecca and Yeat content drove the strongest reach, benefiting from previous BeachPlease! performances and existing audience interest.
- 02
High-energy performance clips created strong anticipation around what fans could expect from this year's festival.
- 03
Aggressive moments, bass drops and crowd reactions performed particularly well by showcasing the energy people were coming for.
- 04
Recognizable artists plus high-energy performance content were the strongest drivers of pre-festival hype.
Ready whenyou are.
Book a quick call and we'll map out your short-form distribution plan. See you at 5AM.