Artist / Song campaign
EurothugKawasaki
Football edit campaign across TikTok and Reels
Results
- Total Views
- Budget (100% spent)
- eCPM
- Creator Followers
(01)
The campaign
The goal of this campaign was to build organic awareness around Eurothug - Kawasaki through short-form content across a high-engagement niche on TikTok and Instagram.
We mainly activated creators in the Football Edits niche, with the goal of integrating the sound into content that naturally fits these audiences.
The campaign focused on English-language content, with creators required to use the sound from the beginning and include text on screen to strengthen the hook and context.
(02)
Top performing posts
#1822.9kviews
TikTok ↗- Likes
- 80.4k
- Comments
- 767
- Shares
- 5.6k
- Eng.
- 11.14%
#2578kviews
Instagram ↗- Likes
- 43.1k
- Comments
- 37
- Shares
- 6.6k
- Eng.
- 8.79%
#3461.1kviews
Instagram ↗- Likes
- 14.7k
- Comments
- 1,932
- Shares
- 15.4k
- Eng.
- 7.16%
#4197.3kviews
Instagram ↗- Likes
- 10k
- Comments
- 85
- Shares
- 10.1k
- Eng.
- 10.42%
#580.6kviews
Instagram ↗- Likes
- 8k
- Comments
- 10
- Shares
- 1.8k
- Eng.
- 12.45%
| # | Views | Likes | Comments | Shares | Eng. | Post |
|---|---|---|---|---|---|---|
| 01 | 822.9k | 80.4k | 767 | 5.6k | 11.14% | TikTok ↗ |
| 02 | 578k | 43.1k | 37 | 6.6k | 8.79% | Instagram ↗ |
| 03 | 461.1k | 14.7k | 1,932 | 15.4k | 7.16% | Instagram ↗ |
| 04 | 197.3k | 10k | 85 | 10.1k | 10.42% | Instagram ↗ |
| 05 | 80.6k | 8k | 10 | 1.8k | 12.45% | Instagram ↗ |
(03)
What worked
- 01
High-energy football edits were a natural fit for Kawasaki.
- 02
Football edits matched the hard-hitting energy of the track, with cuts and transitions synced to the beat.
- 03
Running on both TikTok and Instagram widened the reach, with Instagram Reels making up four of the top five posts.
- 04
Player and team-focused edits sparked strong reactions in the comments, with one post pulling in over 1.9k comments.
- 05
Text-on-screen hooks gave each edit clear context from the first second and helped stop the scroll.
Ready whenyou are.
Book a quick call and we'll map out your short-form distribution plan. See you at 5AM.