Artist / Song campaign
Malcolm ToddEarrings
Premium entertainment edits for a new release
Results
- Total Views
- Budget (100% spent)
- eCPM
- Creator Followers
(01)
The campaign
The goal of this campaign was to build organic awareness around Malcolm Todd - Earrings through high-quality entertainment edits on TikTok.
The campaign targeted Movies & TV creators, with content centered specifically around Spider-Man: Brand New Day, The Vampire Diaries and The Odyssey. The focus was on premium, English-language edits that could naturally incorporate the sound while maintaining a high level of production quality.
(02)
Top performing posts
#12Mviews
TikTok ↗- Likes
- 244.8k
- Comments
- 1,890
- Shares
- 15.6k
- Eng.
- 17.53%
#21.7Mviews
TikTok ↗- Likes
- 428.9k
- Comments
- 726
- Shares
- 27.5k
- Eng.
- 31.4%
#3682kviews
TikTok ↗- Likes
- 153.5k
- Comments
- 213
- Shares
- 11k
- Eng.
- 27.7%
#4650.9kviews
TikTok ↗- Likes
- 111.4k
- Comments
- 912
- Shares
- 17.4k
- Eng.
- 23.99%
#5539.4kviews
TikTok ↗- Likes
- 106.7k
- Comments
- 591
- Shares
- 17.8k
- Eng.
- 29.17%
| # | Views | Likes | Comments | Shares | Eng. | Post |
|---|---|---|---|---|---|---|
| 01 | 2M | 244.8k | 1,890 | 15.6k | 17.53% | TikTok ↗ |
| 02 | 1.7M | 428.9k | 726 | 27.5k | 31.4% | TikTok ↗ |
| 03 | 682k | 153.5k | 213 | 11k | 27.7% | TikTok ↗ |
| 04 | 650.9k | 111.4k | 912 | 17.4k | 23.99% | TikTok ↗ |
| 05 | 539.4k | 106.7k | 591 | 17.8k | 29.17% | TikTok ↗ |
(03)
What worked
- 01
High-quality, fandom-driven edits were the strongest fit for the sound.
- 02
Spider-Man, The Vampire Diaries and The Odyssey edits provided strong visual storytelling opportunities around the track.
- 03
Higher-effort edits helped the sound feel naturally integrated rather than like a promotional placement.
- 04
Recognizable characters and scenes created an immediate hook and gave viewers a reason to watch beyond the music itself.
- 05
Strong visuals plus recognizable entertainment IP created a natural environment for introducing the sound to new audiences.
Ready whenyou are.
Book a quick call and we'll map out your short-form distribution plan. See you at 5AM.