Artist / Song campaign
D.O.DR U Mine
Native meme-led sound distribution
Results
- Total Views
- Budget (100% spent)
- eCPM
- Creator Followers
(01)
The campaign
The goal of this campaign was to build organic awareness around D.O.D - R U Mine through short-form content on TikTok.
We activated our creator network to integrate the sound into relatable and entertaining content, primarily targeting English-speaking audiences. The focus was on creating a high volume of native content that could naturally introduce the track to new audiences.
(02)
Top performing posts
#11.8Mviews
TikTok ↗- Likes
- 197.3k
- Comments
- 514
- Shares
- 111.4k
- Eng.
- 16.93%
#2491kviews
TikTok ↗- Likes
- 43.8k
- Comments
- 29
- Shares
- 37.5k
- Eng.
- 16.13%
#3468kviews
TikTok ↗- Likes
- 42.7k
- Comments
- 90
- Shares
- 33.7k
- Eng.
- 16.88%
#4391kviews
TikTok ↗- Likes
- 21.2k
- Comments
- 52
- Shares
- 10.5k
- Eng.
- 7.96%
#5258kviews
TikTok ↗- Likes
- 22.3k
- Comments
- 23
- Shares
- 16.2k
- Eng.
- 15.62%
| # | Views | Likes | Comments | Shares | Eng. | Post |
|---|---|---|---|---|---|---|
| 01 | 1.8M | 197.3k | 514 | 111.4k | 16.93% | TikTok ↗ |
| 02 | 491k | 43.8k | 29 | 37.5k | 16.13% | TikTok ↗ |
| 03 | 468k | 42.7k | 90 | 33.7k | 16.88% | TikTok ↗ |
| 04 | 391k | 21.2k | 52 | 10.5k | 7.96% | TikTok ↗ |
| 05 | 258k | 22.3k | 23 | 16.2k | 15.62% | TikTok ↗ |
(03)
What worked
- 01
The strongest content leaned into relatable, easily digestible concepts that made the sound feel natural rather than promotional.
- 02
Relationship memes gave the lyrics a relatable context.
- 03
Meme formats made the content quick and easy to engage with.
- 04
Party content matched the energy of the track and created natural use cases for the sound.
- 05
Overall, strong context plus a native content format was the most effective way to make the sound resonate with audiences.
Ready whenyou are.
Book a quick call and we'll map out your short-form distribution plan. See you at 5AM.