Artist / Song campaign
FarrukoPepas
Cross-niche sound activation on TikTok
Results
- Total Views
- Budget (100% spent)
- eCPM
- Creator Followers
(01)
The campaign
The goal of this campaign was to build organic awareness around Farruko - Pepas through short-form content across a range of high-engagement niches on TikTok.
We activated creators in sports, fitness, combat sports, movies & TV, memes, lifestyle and other relevant niches, with the goal of integrating the sound into content that naturally fits these audiences.
The campaign focused on English-language content, with creators required to use the sound from the beginning and include text on screen to strengthen the hook and context.
(02)
Top performing posts
#12.9Mviews
TikTok ↗- Likes
- 206.1k
- Comments
- 972
- Shares
- 17.7k
- Eng.
- 14.14%
#2642.1kviews
TikTok ↗- Likes
- 63.8k
- Comments
- 79
- Shares
- 4k
- Eng.
- 12.44%
#3588.4kviews
TikTok ↗- Likes
- 94.5k
- Comments
- 283
- Shares
- 50.5k
- Eng.
- 27.13%
#4428.4kviews
TikTok ↗- Likes
- 69.8k
- Comments
- 336
- Shares
- 38.5k
- Eng.
- 27.06%
#5407.9kviews
TikTok ↗- Likes
- 19.6k
- Comments
- 91
- Shares
- 17.6k
- Eng.
- 9.75%
| # | Views | Likes | Comments | Shares | Eng. | Post |
|---|---|---|---|---|---|---|
| 01 | 2.9M | 206.1k | 972 | 17.7k | 14.14% | TikTok ↗ |
| 02 | 642.1k | 63.8k | 79 | 4k | 12.44% | TikTok ↗ |
| 03 | 588.4k | 94.5k | 283 | 50.5k | 27.13% | TikTok ↗ |
| 04 | 428.4k | 69.8k | 336 | 38.5k | 27.06% | TikTok ↗ |
| 05 | 407.9k | 19.6k | 91 | 17.6k | 9.75% | TikTok ↗ |
(03)
What worked
- 01
High-energy and highly relatable content was the strongest fit for Pepas.
- 02
MMA / UFC content matched the energy of the track particularly well.
- 03
Meme formats, especially relationship and animal memes, gave creators easy ways to build relatable concepts around the sound.
- 04
Text-on-screen hooks helped establish the context quickly and made the content more engaging from the start.
- 05
Overall, strong visual hooks, on-screen text and high-energy content created the strongest opportunities for the sound to perform organically.
Ready whenyou are.
Book a quick call and we'll map out your short-form distribution plan. See you at 5AM.