Artist / Song campaign
INNAMorenito
Meme campaign built for shares
Results
- Total Views
- Budget (100% spent)
- eCPM
- Creator Followers
(01)
The campaign
The goal of this campaign was to build organic awareness around INNA - Morenito through short-form content across a range of high-engagement niches on TikTok.
We activated creators in relationship memes, summer memes and cat memes with the goal of integrating the sound into content that naturally fits these audiences.
The campaign focused on English-language content, with creators required to use the sound from the beginning and include text on screen to strengthen the hook and context.
(02)
Top performing posts
#1873.8kviews
TikTok ↗- Likes
- 92.4k
- Comments
- 42
- Shares
- 64.6k
- Eng.
- 18.59%
#2657kviews
TikTok ↗- Likes
- 48.8k
- Comments
- 148
- Shares
- 9.1k
- Eng.
- 6.90%
#3602.3kviews
TikTok ↗- Likes
- 79.1k
- Comments
- 156
- Shares
- 60k
- Eng.
- 23.28%
#4530.1kviews
TikTok ↗- Likes
- 95.2k
- Comments
- 52
- Shares
- 48.1k
- Eng.
- 24.89%
#5392.4kviews
TikTok ↗- Likes
- 22.8k
- Comments
- 67
- Shares
- 21.3k
- Eng.
- 11.75%
| # | Views | Likes | Comments | Shares | Eng. | Post |
|---|---|---|---|---|---|---|
| 01 | 873.8k | 92.4k | 42 | 64.6k | 18.59% | TikTok ↗ |
| 02 | 657k | 48.8k | 148 | 9.1k | 6.90% | TikTok ↗ |
| 03 | 602.3k | 79.1k | 156 | 60k | 23.28% | TikTok ↗ |
| 04 | 530.1k | 95.2k | 52 | 48.1k | 24.89% | TikTok ↗ |
| 05 | 392.4k | 22.8k | 67 | 21.3k | 11.75% | TikTok ↗ |
(03)
What worked
- 01
Light-hearted, highly relatable meme content was the strongest fit for Morenito.
- 02
Cat memes were the standout format, driving three of the top five posts with engagement above 18%.
- 03
Relationship memes gave creators an easy way to build relatable scenarios around the sound, which led to strong share counts.
- 04
Summer memes matched the feel-good, warm vibe of the track and kept the content on-theme.
- 05
Text-on-screen hooks set up the joke instantly, making the posts easy to understand and send to friends.
- 06
Top posts reached 48k-65k shares each, spreading the sound organically.
Ready whenyou are.
Book a quick call and we'll map out your short-form distribution plan. See you at 5AM.