Artist / Song campaign
Cosmos JonesTalking in Our Sleep
Multi-market creator campaign for a new single
Results
- Total Views
- Budget (100% spent)
- eCPM
- Creator Followers
(01)
The campaign
The goal of this campaign was to build organic awareness around Cosmos Jones - Talking in Our Sleep through short-form content.
Creators were activated across relationship memes, fitness and gym content, MMA/UFC and car content, with a focus on reaching English, Spanish and French-speaking audiences and naturally integrating the sound into these formats.
Using the sound from the start was preferred to create an immediate connection between the content and the track.
(02)
Top performing posts
#11Mviews
TikTok ↗- Likes
- 49.2k
- Comments
- 156
- Shares
- 40.4k
- Eng.
- 9.16%
#2911.8kviews
TikTok ↗- Likes
- 112.7k
- Comments
- 215
- Shares
- 82.1k
- Eng.
- 21.87%
#3643.6kviews
TikTok ↗- Likes
- 25.8k
- Comments
- 137
- Shares
- 21.8k
- Eng.
- 7.84%
#4611.5kviews
TikTok ↗- Likes
- 42.9k
- Comments
- 79
- Shares
- 45k
- Eng.
- 15.3%
#5594.9kviews
TikTok ↗- Likes
- 41.6k
- Comments
- 159
- Shares
- 37.7k
- Eng.
- 13.99%
| # | Views | Likes | Comments | Shares | Eng. | Post |
|---|---|---|---|---|---|---|
| 01 | 1M | 49.2k | 156 | 40.4k | 9.16% | TikTok ↗ |
| 02 | 911.8k | 112.7k | 215 | 82.1k | 21.87% | TikTok ↗ |
| 03 | 643.6k | 25.8k | 137 | 21.8k | 7.84% | TikTok ↗ |
| 04 | 611.5k | 42.9k | 79 | 45k | 15.3% | TikTok ↗ |
| 05 | 594.9k | 41.6k | 159 | 37.7k | 13.99% | TikTok ↗ |
(03)
What worked
- 01
Relatable and high-energy content provided the strongest context for the sound.
- 02
Relationship memes gave the track a relatable angle that was easy for audiences to understand and engage with.
- 03
Fitness, MMA/UFC and car content matched the more energetic side of the sound and created strong visual moments.
- 04
Using the sound from the beginning helped establish the track immediately and made it more naturally integrated into the content.
- 05
Overall, the strongest results came from combining strong visual content with relatable or high-energy concepts that fit naturally with the sound.
Ready whenyou are.
Book a quick call and we'll map out your short-form distribution plan. See you at 5AM.