Festival campaign
BeachPlease!Black Friday
2-day ticket push timed to the Black Friday drop
Results
- Total Views
- Budget (100% spent)
- eCPM
- Creator Followers
(01)
The campaign
The goal of this campaign was to drive attention and ticket sales toward the BeachPlease! Black Friday event, while generating extra FOMO around next year's edition through organic short-form content.
Over a span of 2 days, the campaign generated strong organic reach across our creator network and kept BeachPlease! in front of millions of people right when the Black Friday deal went live.
(02)
Top performing posts
#11.2Mviews
TikTok ↗- Likes
- 236.7k
- Comments
- 771
- Shares
- 21.7k
- Eng.
- 23.49%
#2753.4kviews
TikTok ↗- Likes
- 177.6k
- Comments
- 282
- Shares
- 9.3k
- Eng.
- 28.19%
#3521.6kviews
TikTok ↗- Likes
- 104.8k
- Comments
- 258
- Shares
- 11.3k
- Eng.
- 25.01%
#4497kviews
TikTok ↗- Likes
- 81.8k
- Comments
- 205
- Shares
- 3.8k
- Eng.
- 18.99%
#5428.3kviews
TikTok ↗- Likes
- 95k
- Comments
- 286
- Shares
- 7.8k
- Eng.
- 26.32%
| # | Views | Likes | Comments | Shares | Eng. | Post |
|---|---|---|---|---|---|---|
| 01 | 1.2M | 236.7k | 771 | 21.7k | 23.49% | TikTok ↗ |
| 02 | 753.4k | 177.6k | 282 | 9.3k | 28.19% | TikTok ↗ |
| 03 | 521.6k | 104.8k | 258 | 11.3k | 25.01% | TikTok ↗ |
| 04 | 497k | 81.8k | 205 | 3.8k | 18.99% | TikTok ↗ |
| 05 | 428.3k | 95k | 286 | 7.8k | 26.32% | TikTok ↗ |
(03)
What worked
- 01
Yeat, Ken Carson, Lil Tecca and Future content drove the strongest reach, benefiting from high-energy BeachPlease! performances and existing fan interest.
- 02
Crowd reactions performed particularly well, showing exactly the atmosphere people would be buying into.
- 03
Aggressive bass drops created the most engaging moments and kept viewers watching until the end.
- 04
Putting the biggest moments in front of people right when the deal went live gave them a clear reason to secure tickets now.
Ready whenyou are.
Book a quick call and we'll map out your short-form distribution plan. See you at 5AM.